Sentiment Analysis
FoundationsApplications and Capabilities
Also called: Opinion Mining
Sentiment analysis is a natural language processing technique that reads unstructured text to identify and quantify emotional tone, customer attitude and subjective opinion. It runs across support tickets, social media posts, product reviews and earnings call transcripts, turning free text into a score a dashboard can chart.
In practice
Sentiment analysis is cheap and widely deployed, so the risk is trusting the number rather than buying the tool. Accuracy falls on sarcasm, sector jargon and very short messages, so check how the scores were validated against human reading before anyone routes support queues or reports brand health on them.