# Validating a private equity buy-and-build strategy with recurring-revenue analytics

> A private equity owned B2B SaaS group · Private Equity

A private equity owned B2B SaaS group had grown by acquisition, but its business units tracked customers on different systems. Consolidated recurring-revenue analytics gave investors a like-for-like view that validated the buy-and-build thesis.

## What was the problem?

The client, a private equity owned B2B SaaS company, had grown through a buy-and-build strategy, acquiring smaller, fast-growing rivals. Its investors wanted to capture that growth and validate the thesis, which meant tracking annual recurring revenue and related metrics such as new customers, churn and reactivations consistently across every business unit. Each unit, however, used a different source system and data model that pre-dated its acquisition, so no consolidated, comparable view existed. The client also wanted a suite of SaaS-specific management KPIs and a reconciliation phase to ensure reported recurring revenue was accurate and reconciled with invoicing and recognised revenue.

## What did QuantSpark do?

We met the executive and technical teams of each business unit on site to understand their strategy, products and data, and aligned the group on three priorities: a forensic understanding of annual recurring revenue, a consistent measure of sales efficiency, and the ability to monitor unit economics across customer cohorts. Working unit by unit, we engineered bespoke logic to break contractual recurring-revenue data down into a month-by-month, client-level view, cleaned the data to respect the nuances of each unit and loaded it into a common data warehouse. Queries were built to be reusable and future-proof, catching edge cases, and were validated against each business's own internal reporting. We added a suite of financial, sales, marketing, workforce and product-usage KPIs and a reconciliation phase that aligned recurring revenue with invoicing and recognised revenue.

## What changed?

Senior management gained a consolidated, like-for-like view of annual recurring revenue and its drivers across every business unit, with churn, new-customer and marketing-efficiency trends visible over time. Reconciliation built trust in the numbers, allowing decisions to be taken quickly and with confidence. The consolidated view validated the investors' buy-and-build thesis and supported the financing of further acquisitions to drive growth.

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