# Uncovering £25m of revenue at risk in cruise retail pricing

> International travel retailer (cruise division) · Retail & Consumer

An international travel retailer's cruise division was losing margin to thousands of undetected pricing errors. QuantSpark's analytics surfaced more than 120,000 pricing conflicts, equivalent to £25m of revenue at risk.

## At a glance

- **£25m** revenue at risk identified

## What was the problem?

The cruise division ran more than 100 shops across major cruise lines, with roughly 100,000 unique products and prices that fluctuated across ships, regions and shipping lanes. Sale prices were converted between four trading currencies through manual spreadsheet calculations, alongside many other manual steps. When margins began to fall, the retailer could not pinpoint the cause.

## What did QuantSpark do?

QuantSpark mapped the end-to-end pricing process to locate where errors were introduced, then applied targeted conflict-detection methods focused on two categories. Margin-based conflicts, where sale prices did not align with the target margin against known purchase costs, and currency conflicts, where prices for the same product diverged across the four trading currencies.

## What changed?

The analysis surfaced more than 120,000 pricing conflicts representing £25m of revenue at risk, comprising margin conflicts on 6,000 items and currency conflicts on 114,000 items, equivalent to around 10% of annual sales on a c.£320m revenue base. QuantSpark isolated the 300 highest-risk products for the buying team to action manually, designed automated price recommendations for lower-risk items, and configured conflict-detection logic to monitor pricing accuracy going forward. Given the division's 50-60% margins, resolving the conflicts could recover around 20% of total margin (a projection based on the analysis).

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Canonical page: https://quantspark.ai/case-studies/duty-free-cruise-pricing-conflict-detection
More about QuantSpark: https://quantspark.ai/llms.txt