# Customer segmentation analytics suite lifts conversion probability by 30%

> An online marketplace platform · SaaS & Tech

How a bespoke customer-segmentation and analytics suite gave an online marketplace the insight to lift its probability of converting users to paying customers by 30%.

## At a glance

- **30%** higher conversion probability
- Engagement: 1 week

## What was the problem?

The marketplace wanted an analytical suite to understand customer behaviour and improve the performance of its products, with the business goals of stronger customer retention and lead conversion. It had suitable foundational data engineering in place but lacked the modelling and visualisation needed to derive real insight into customer segments, leads-funnel performance and product profitability.

## What did QuantSpark do?

QuantSpark built a boutique analytics suite that simultaneously identified targetable customer segments and monitored sales performance across the leads funnel. Using exploratory and statistical analysis, the team clustered customers by preferences, profiled successful versus lost leads to show why customers left, and analysed the time lag between conversions to pinpoint when to prompt customers. More than 15 dashboards were built to monitor and compare segments, conversion rates and performance over time.

## What changed?

Delivered within one week, the suite gave the business previously unavailable visibility at every stage of the customer journey and the ability to monitor the core features that increase the probability of converting users to paying customers by 30%. The business gained a durable, flexible view of client retention, its strengths and its weaknesses.

---

Canonical page: https://quantspark.ai/case-studies/customer-segmentation-marketplace-conversion
More about QuantSpark: https://quantspark.ai/llms.txt